Vitamin C Face Wash 100ml | Brightening - Deep Cleansing

Why you'll love it

• Brightening daily cleanse — Vitamin C (Ascorbyl Glucoside), a stable form of Vitamin C, helps revive the look of dull, tired skin so your complexion looks fresher and more awake.
• Fresher, more even-looking tone — used daily, this clarifying wash helps your skin look brighter and more even, not flat and grey.
• Comfortable, not stripped — Sodium PCA, part of skin's natural moisturising factor, helps your skin stay balanced after washing instead of tight.
• Creamy, low-effort lather — coconut-derived cleansers build a soft lather so a small amount cleanses your whole face.

Key details

Ingredients

Each key active is here for a reason — this is what does the work and why it matters for your skin:

• Vitamin C (Ascorbyl Glucoside) — a stable form of Vitamin C that helps brighten and revive the look of dull skin for a fresh, radiant-looking clean.
• Cocamidopropyl Betaine — a gentle, coconut-derived cleanser that lifts away oil and impurities without stripping the skin.
• Cocamide MEA (Cocamide Monoethanolamine) — a coconut-derived conditioning cleanser that builds a soft, creamy lather and leaves skin feeling clean and comfortable.
• Sodium PCA — part of skin's natural moisturising factor, a humectant that helps keep skin balanced, hydrated and comfortable after cleansing.

Full ingredient list (INCI): Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide Monoethanolamine, PEG-150 Pentaerythrityl Tetrastearate, Ascorbyl Glucoside, Sodium PCA, Phenoxyethanol, Disodium EDTA, Parfum.

How to use

1. Wet — splash your face with lukewarm water.
2. Lather — take a small amount and work into a gentle lather.
3. Massage — massage over the face for 20–30 seconds, avoiding the eyes.
4. Rinse — rinse thoroughly with water.
5. Follow — pat dry, then follow with your LOYI serum and moisturiser.

Which one is right for you

LOYI makes three face washes, each built around a different need. Use this quick guide to choose:

• This Vitamin C Face Wash — choose it when dull-looking skin and a brighter, more even-looking tone are your priority, thanks to Vitamin C (Ascorbyl Glucoside).
• LOYI Activated Charcoal Face Wash — better suited if oil control and a deep, pore-clearing daily clean are your main concern.
• LOYI Salicylic Acid Face Wash — choose this if frequent breakouts and clogged pores are what you most want to target, thanks to its 2% BHA.

Who it's made for

Sourcing & sustainability

• Paraben-free formula — preserved with phenoxyethanol, not parabens, as you can verify in the full INCI above.
• Full ingredient transparency — the complete INCI list is published here; it is lightly fragranced (Parfum), and we say so rather than hiding it.
• Sold and delivered within Pakistan — a short, domestic supply chain with Cash on Delivery nationwide.

FAQs